1. Twitter Ads:
Perhaps one of the most overlooked social networks in terms of advertising. It is an ideal channel for those who want to achieve more than just sales performance. It has a very high interaction rate, which can be very interesting for certain business models.
These ads generally offer a high interaction rate, so if the objective is to generate brand awareness, it is a great channel to achieve it. Also, has a low competitiveness, The bids are usually low and therefore with a small budget you can do quite a lot of things.
2. Snapchat Ads:
Another social network with a lot of potential that we consider to be under-exploited. Similar to Twitter, Snapchat has a high interaction rate and gives rise to very original advertising campaigns.. It is ideal for reaching a younger audience, as users of this platform are generally not between 13 and 34 years of age.
So it is very easy to find the user profile we want. Many big brands have made campaigns with this social network The company has been very successful in creating personalized filters with which users can interact and where it has offered exclusive and ephemeral offers. They even offer insider information on new products.
3. LinkedIn Ads
The professional social network par excellence. Here you will find experts from many sectors and it can be a great place to connect with very specific users. The strongest point of this social network is perhaps the wide segmentation options it offers when it comes to targeting our ads, as they have millions of user data and some of them are not found in other social networks such as current and past employment and studies.
Some of the most exclusive segmentations to this social network are the following:
- Cargo
- Titles
- Company size
- Job function
- Length of service
- University
- Years of Experience
- Academic Disciplines
But not everything is positive for this social network as far as advertisers are concerned, since it has a very big disadvantage and that is the high investment required to start LinkedIn Ads.
In addition, it has a very complex interface and at the beginning it can be very confusing. In addition, you have to be very careful because it is very easy to spam with the segmentation you choose and that will lead to a very low CTR. So this social network only We would recommend it to those users who are looking to capture leads and have a generous budget or a very high CPA.
4. TikTok Ads
Here we enter the less known advertising platforms in Spain but very interesting for some users. With a target audience between 13 and 25 years old, This social network has a very different operation from the rest, and for this reason the ads must be different from the rest as well, generally the maximum interaction of users with advertising is sought.
That's why many big brands choose to create challenges customized to their brand, such as «who can change a bicycle tire the fastest” and publish the best ones and also offer them some reward in return. Their focus is to get people talking about the company. So it's a great social network for to improve brand recognition, The application's ads do not work very well when it comes to direct sales, however.
It has a high interaction rate, high CTR, but in terms of direct sales it tends to be weaker. So if you are considering doing TikTok ads, Keep in mind that its maximum potential comes when you want to achieve interaction with the brand.
5. Spotify Ads
Another advertising platform with a lot of potential which not everyone is taking full advantage of, also in large part due to the limited support from Spotify in Spain. Here we find some segmentation options based on musical tastes, something very interesting and very niche.
How Spotify Ads works, to get you started, se requires a minimum investment of €3,000 per month., and is charged by CPM (cost per thousand impressions). Depending on the type of ad you want to make, you will be charged differently. In addition, 2 € will be charged for each segmentation you want to add. For example, if you want to publish a wedge, it would be 40 € to get 1,000 impressions, this would be a cost per impression of 0.04 €. Without taking into account possible segmentations that you want to add.
Having these barriers to entry, it should be noted that it allows us to segment very well where we want to go out and to which public we want to impact and we must also take into account that these ads can not be skipped at any time. As usual in these platforms, the reports and statistics are usually quite limited and generally only show interaction data such as impressions, CTR, etc... In terms of performance, they are quite limited.
6. Twitch Ads
This is a channel focused on 100% to display campaigns with an audience very focused on the world of video games. Since 99% of users enter this platform to watch video games. Another curious fact about this platform is the average number of hours spent on this platform, on average 58% of users spend more than 20 hours a week on this platform.
This channel is very similar to TV, because many of the users use it as such, so it must be understood as such. It has very interesting and different advertising formats from the rest of the platforms. The most common and best performing form of advertising is streamer campaigns., To do so, Twitch created a format called bounty board, where advertisers place their offers and it is the streamers themselves who choose whether or not to collaborate with them.
It is a platform that requires a large financial investment and time, since its operation is very different and it works in conjunction with the streamers.
This is as far as we are going to go today with advertising platforms, but we know and have worked with many more besides the ones mentioned above. Let us know which social network or advertising platform you use and how it performs.
