The «Products Ratings» or «Products Reviews»are the user reviews of both products and online stores. But, did you know that these ratings can be taken to our Google Shopping campaigns?
As you can see, in Google Shopping we can show reviews not only of our products, but also of our store. How can this help us to sell?
By displaying these ratings in the comparative of Google Shopping we can increase our relevance in this environment, achieving increase our CTR and, therefore, as long as the percentage of conversions is maintained, so are the sales.
Google takes approximately eIt takes about 20-30 days to transfer these opinions to Google Shopping. and start displaying them there on a regular basis.
That's pretty good, considering that the effort and investment needed to provide this information on Google Shopping is quite low, isn't it?
The second thing you need to know is that this option is only available on Google Shopping. The Products Ratings in PLA are only available for UK, Germany, France, Japan and Australia..
How to take our Products Rating to Shopping?
To get our Products Rating to appear in Shopping we just need to two things:
1.- Obviously, a Ratings system in our e-commerce, which allows the user to value and rate both our products and our store.
2.- Fill out a request form through which we ask Google to take into account these user validations to be shown in Google Shopping.
Unfortunately, in Spain Google only recognizes the following product review aggregators as Partners:
For this reason, it may be the case that the company with which we collect user reviews on our website is not a Google Partner, so that they cannot be taken to Shopping using only the form.
Even so, we continue to have the option of transferring these user opinions to Google through the development of a data feed of product reviews or “product reviews".“Google Products Rating Feeds”.
The specifications for the elaboration of this feed are explained in a Google help link.
Once we have this feed elaborated, we just need to get in touch with Google's dedicated staff in this sector (Google Product Ratings Team) and request that they activate the upload of this data feed to our Merchant account.
Easy, isn't it? Then let's get to work.
