TikTok never ceases to amaze us not only for the originality and variety of its videos, but also for its continuous innovations in formats and tools.
2025 is off to a strong start for the Chinese social network. If aims to become the social network that sets the tone, is undoubtedly succeeding. From Geotelecom we summarize some of its novelties:
Latest news from TikTok
TikTok Shop
TikTok's online store is now a reality. Right now you can buy products through the platform as if it were a marketplace because, yes, it is. At first you needed an invitation to register but nowadays it is no longer necessary.
You can register and start setting up your store by following these steps:
- A TikTok Business account is required.. If you have a personal account, change it to a business account.
- You will have to provide documentation about your company that accredits the existence of the company, as well as its ownership. We know first hand that utility bills are being requested to prove business ownership. It may sound a little crazy but it is.
- Link a bank account in order to receive payments and process returns.
- Configure shipments.
- Upload products to the storeThis task is also proving to be somewhat complicated. From TikTok Shop. they want to make sure they comply with European regulations and are rejecting many products that do not have all the necessary information (high quality images of the product, ingredients, expiration dates, benefits, uses of the product, stock, etc).
Once you have set up your store in TikTok Shop, it will be essential that you accompany it with a good content strategy using videos and live.
Smart+ Campaigns
They arrived last year under the name Conversion Web All In One (WAIO) and have now been renamed Smart+.
These campaigns started to be available for conversion targeting, but now they are also available for traffic targeting, application promotion and lead generation.
Specific advertisements for the sale of automobiles
TikTok has taken a big step into 2025 with its car sales-specific ads, a new tool that will enables dealers and manufacturers to more effectively connect with potential buyers. Thanks to artificial intelligence and advanced targeting, these ads are shown to users with purchase intent, offering interactive experiences such as dynamic catalogs and virtual test drives.
This update reinforces the platform's potential for specific industries and opens up new opportunities for brands. In fact, many companies have already begun to make announcements on TikTok to leverage their reach and connect with audiences in a more innovative way.
Dynamic add-ons for Video Shopping Ads
In this way the user will visualize the products with the dynamic complement that has the best chance of optimizing the advertising performance.
Automatically add URL parameters: you can select at the ad level the option to automatically add URL parameters and, by default, TikTok will set some parameters.
New interface in TikTok Ads with a very noticeable change
The comparison between periods finally yields percentage data on the difference.
Create product links from organic
Until recently, in order to put in place an organic anchor, i.e. the link to the website in organic posts that do not carry paid had to be done from campaigns. Now, it can be done from the TikTok app itself without having to spend any investment. We go to the business center and from there to create a product link.
Although, it is true that, as requirements to be able to use it in your organic videos, it is necessary that you have installed the shopping event on your website through the TikTok pixel and that you have created an Ads Manager on the platform.
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