Case Study
Fissure
A humorous design that doesn't go unnoticed
If you've ever felt that your home needed a little more personality, Fisura has probably already thought of that. This A Spanish brand specializing in gifts, home decor, and home goods, based in León, has been proving for years that everyday objects can have a lot of personality: original, fun, and colorful designs that don't go unnoticed.
On one hand, fans (you’ve surely seen the famous “puto calor” fans), and on the other, sunglasses, watches, lava lamps, and many other products designed to add a unique and original touch to any space.
That blend of humor and design has paid off: today, Fisura is present in More than 8,000 retail locations in Spain and in more than 70 countries. A brand that was founded on a clear idea: that design doesn't have to be serious to be good, nor exclusive to be special. By taking advantage of new opportunities, they have managed to attract an ever-growing number of fans around the world.
+8.000
in Spain
+70
presence
3
online expansion
Category
Ecommerce
Sector
Gifts, Decor, and Home
Services
Google Ads + Meta Ads
How a Strategy Tailored to Each Market Helped Fisura's Sales Take Off During Peak Season
Fisura was already selling in these countries through channels like Amazon. The opportunity lay in its own website: attracting new users and converting demand during its peak season into sales.
Italy
Germany
France
SUMMER 2026
The result, compared to the summer of 2025
Revenue
Traffic
Scope
THE STRATEGIST
A hybrid model combining elements of Google and Meta, with two levers
LEVER 1
An investment designed to attract and convert
Without generating new traffic, there are no sales. That's why part of the budget was allocated to creating demand, and the rest to converting that demand into orders in each market.
LEVER 2
The Product Takes Center Stage
We worked with their most iconic products (fans, sunglasses, doormats, and lava lamps) and tested two creative approaches in an A/B test: the product in a setting versus the product as the sole focal point. The second approach won out.
More Sales Through Product Creativity
B: Product at room temperature
A: Featured Product
THE EXECUTION
Two Channels, Three Markets: How We Allocate Our Investment
We were starting with relatively unknown markets, so our focus was on identifying where the demand lay in each channel. In Germany and France, Google accounted for the bulk of the investment; in Italy, as in Spain, it was Meta.
Breakdown of investment between Google Ads and Meta Ads by country.
When do people shop the most in the summer?
The answer was the same in all three countries: July. That's when we concentrated most of our investment and set aside less for May and August.
WHAT WE DISCOVERED
Tailoring the product to each country made all the difference
Summer sales were dominated by fans
The campaign's main focus, especially in Italy, where the similarities with the Spanish market presented a clear opportunity.
best-selling items, lava lamps
The surprise of the season: They really stood out in Germany and proved that tailoring advertising to each country pays off.
Top Products by Market
CHANNEL BY CHANNEL
Meta Ads and Google Ads: The Role of Each Channel
Meta Ads
We tested different formats, products, and creative concepts, while also drawing on the brand’s organic content, to identify what worked best in each country. That’s how we developed our strategy for social media advertising
- Attracting New Audiences and Remarketing
- Catalog tailored to each country
- Ongoing Creative Work Review
Google Ads
We're starting by building awareness to establish, country by country, a solid user base and demand, with audiences at the heart of the entire Google Ads Campaign Strategy.
- Awareness as a starting point
- Customized hearings
- Audiences similar to their buyers
Is your e-commerce business ready to expand into new markets?
We help you identify where your demand lies and turn it into sales, country by country.
