Case Study
Sam Parfums
SUCCESS CASE
Fragrances and accessories from the Canary Islands
Sam Parfums is the trade name of a chain of perfumeries and accessories stores based in Lanzarote since 1969.
Specializing in perfumes, handbags, jewelry and cosmetics, they have 7 stores distributed around the island. We started in June 2021 to work on the technical SEO of your website, we started optimizing the crawl budget and working on the indexing of your website with 5 languages.
After optimizing the Robots.txt file, generating specific sitemaps for each language, we analyzed the main keywords, in 5 languages, that supported the search intent of a sector with a lot of competition and quite saturated with online stores.
Category
Ecommerce
Sector
Beauty
Services
SEO + Blog Contents
Results
Organic income
Increase in sessions
One-year lead growth
New users
Targets set for SEO
- Increased sales in European countries
- Increase in average order
- Strengthening Sam Parfums brand awareness
- Stand out in the online ecosystem of perfumeries in the Canary Islands.
What strategy do we follow?
San Parfums team training
Sam Parfums' marketing team had in 2021 two people dedicated to introducing new products on the web, receiving orders, labeling and shipping products to the only agency in Lanzarote with the structure to send orders to Europe.
We perform several training sessions focused on goal writing and descriptions with a clear intention of conversion. We worked together with the team to reorganize the product categorization, and establish a working mechanics in product rotation.
Optimization of title and category goals
Sam Parfums has a high product turnover beauty and health products by season and new accessories such as handbags and jewelry. It remained to optimize the main categories and perform the internal linking between sections of the website.
The task had just begun. The translations and optimization of category and product targets required research of organic terms in France, Italy, Portugal, Germany, and the English language.
Eliminating duplication and obsolete products
Years of adding products, disconnecting products, deleting URLs and re-publishing meant having a huge number of URLs that were once visited by the, but no longer offered a 200 code.
Establish a correct faceting and filtering of products, The use of the "new products" feature, eliminating and redirecting obsolete products to new products and new releases, significantly increased the URLs in the top 100 and the associated keywords.
Blog content translated into 5 languages
How to increase brand awareness among European users?
Offering valuable content in their language. Publishing product reviews and beauty tips in 5 languages. Creating a monthly publication schedule and measuring the impact and visits from European countries.
Through a translation API, we automate the translation of blog posts into 5 languages, positioning relevant terms in Italian, French and German.
