Definition of: Organic positioning

This is the location in which a web page appears in the results offered by search enginesfor a specific search performed by users, without investing in advertisements.

The terminology of "organic" is used because it is something that is is achieved by working on the web, without investing in advertising.and that you end up being awarded by each search engine based on what it understands that your page can offer with respect to the user's search.

Thus, the more closely your content matches what the user is looking for and better optimized to offer a good experience, the more likely you are to get a better positionamong other factors.