This is the location where a web page appears in search engine results, for a specific search performed by users, without investing in advertisements.
The terminology of “organic” is used because it is something that is is achieved by working on the web, without investing in advertising., and that you end up being awarded by each search engine based on what it understands that your page can offer with respect to the user's search.
Thus, the more closely your content matches what the user is looking for and better optimized to offer a good experience, the more likely you are to get a better position, among other factors.
