Definition of: Intention to search

The intention to search is the reason for which a user performs a search on the Internet. This can be governed by the use of certain words or even the same search can respond to several search intentions.

Thus, they usually fall into several groups:

  • Informational: they try to find information on a topic.
  • Simple informational: they are looking for a simple or quick answer to a question.
  • Transactional: those who want to make an action.
  • Navigationalsearch for a specific website or page and use the search engine as a way to find it.
  • VisitingThese are similar to the transactional ones, but take into account the user's location (common in mobile).
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