Prepare your strategy for
success for Black Friday
Is your ecommerce ready for Black Friday?
Black Friday is coming! One of the most anticipated dates for both online stores and users. Every year, millions of people prepare for this great event, making their wish lists and waiting for the best deals to make their purchases.
For any eCommerce, this is the perfect opportunity to increase sales, attract new customers and raise brand awareness.
But how do you stand out from the competition? The answer lies in a well-designed marketing strategy.
Get ready for the
Black Friday all year round
Each Black Friday presents new challenges and opportunities, so it is crucial to know how to focus your strategies and analyze how the competition is preparing. In Geotelecom, we have a team of Business Intelligence which is dedicated to to advise you and to carry out a detailed market analysis., helping you design a plan that maximizes your results.
August
- Check what was sold last year
- Make a report of the categories to promote
- Update your Black Friday landing page
September
- Gift idea for each order
- Analyze the type of searches for this date
- Start giving visibility to your landing page
October
- Negotiate discounts with brands (or your own)
- Define the Ads investment budget
- Design banners and graphic resources
November
- Create hype on the web
- Increased investment in advertising
- Final preparations and logistics management
4 SEO tips that will make you stand out
Create a landing page in advance
In SEO, it is crucial to prepare the page ahead of time so that when the date arrives, your page performs well and is well positioned with the right keywords.
Work on thematic and regular keywords
Don't just use terms related to Black Friday, but combine them with your usual keywords, keeping them relevant for both general and specific searches.
Highlight the URL of offers
Be sure to link to the landing page from the footer of your website as early as October. As the date approaches, include it in the main menu to improve its visibility.
Perform Link Building actions
Get mentions in blogs and specialized media to generate traffic and improve your domain authority.
How Marketing Automation
increase your sales on Black Friday
01/
Lead acquisition
Take advantage of Black Friday traffic to capture new leads with discount alerts and save products to cart. Offer free shipping and personalized content.
02/
Added value
Offer your loyal customers access to early sales or a VIP Club, incentivizing their loyalty with exclusive discounts.
03/
Long Term Strategy
Take advantage of the increase in traffic and sales, to maintain the relationship with your customers for the rest of the year and increase conversions and loyalty.
04/
New buyer beware
Implement cross-selling campaigns and personalized recommendations to retain new buyers.
