Definition of: SEM
The SEM (Search Engine Marketing) is a digital marketing strategy that consists of paying for advertisements on search engines such as Google or Bing to gain immediate visibility. Unlike SEO (Search Engine Optimization), which works organically, SEM uses payment models such as CPC (Cost Per Click), where you pay each time a user clicks on an ad.
The cost of SEM campaigns varies according to the number of clicks.and an ad in the first position is not always more expensive; its effectiveness is measured by the quality of the interactions received. A good selection of keywords is crucial for the success of the campaign, as well as the use of tools available on search engines.
Campaigns that you can carry out in an SEM strategy
- Displaydisplays advertising banners on websites and social networks.
- SearchSearch Engine Optimization (SERP): these are ads that appear at the top of the search results page (SERP) according to the keywords used by users.
- ShoppingProduct advertisements with images and prices to attract buyers.
In addition, the SEM allows you to segment your audience precisely, choosing which keywords will trigger your ads and limiting your audience by location, language, or even devices. Thanks to this, you will be able to reach your target audience faster and more precisely.
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