Definition of: Display Advertising

Display Advertising is a digital advertising format that uses banners, images, videos or interactive ads on websites, applications and display networks to capture the user's attention. Unlike SEM, which seeks immediate search results, display focuses on visibility, branding and brand recall, although it can also generate direct conversions if managed correctly.

This type of advertising is key for digital marketing campaigns that seek to increase awareness, reinforce brand messages or drive traffic to optimized landing pages.

Key points to work with Display Advertising

Accurate segmentation

Targeting ads to the right audience is essential. It can be segmented by interests, location, behavior or devices, optimizing investment and increasing campaign impact. This connects with marketing automation strategies to deliver more personalized messages.

Attractive creativity

Advertisements should grab attention from the first glance. Clear designs, visible calls to action and concise messages increase effectiveness.

Strategic locations

Choosing where to show ads (relevant portals, display networks, apps) directly influences performance and brand perception.

Measurement and optimization

Analyzing metrics such as CTR (Click Through Rate), conversions and reach allows you to adjust designs, messages and placements to maximize results.

Consistency with other campaigns

Integrating display with SEM, email marketing or social media ensures a consistent message and reinforces the impact of the overall strategy.

Formats adapted to devices

Ensuring that ads are displayed correctly on mobile, tablet and desktop improves the user experience and prevents loss of valuable impressions.