Definition of: KPI

A KPI, or Key Performance Indicator, is a metric to measure the success of a specific strategy or activity against previously established objectives. Not all data are KPIs: only those that directly reflect whether the results that matter are being achieved.

In digital marketing, KPIs help to make decisions based on results, adjust campaigns and optimize resources. For example, by measuring KPIs in SEM and Google Ads campaigns or in content marketing strategies, it is possible to know which actions generate the greatest return and which require improvement.

How to take advantage of KPIs

Connect each KPI to a real objective

It's not about measuring everything, but identifying the metrics that reflect the real impact of your strategy. For example, a KPI for landing page conversions will tell you if your web development and UX efforts are working.

Analyze the evolution, not just the absolute numbers.

Comparing periods, campaigns or segments allows you to understand trends and detect opportunities or problems before they become more serious.

Combines KPIs from different areas

Mixing traffic, engagement and sales metrics gives a more complete view of overall performance. For example, merging marketing automation data with organic traffic KPIs improves the overall strategy.

Use KPIs to prioritize actions

Instead of reacting to every piece of data, let the KPIs tell you where to focus efforts and budget to maximize results.

Communicates KPIs visually and clearly

Dashboards make it easier for the entire team to understand what is working and what needs attention, streamlining decisions and coordination.