What are Rich Snippets

Rich Snippets are rich snippets that appear in Google search results.displaying additional information beyond the title, URL and description. They can include ratings, pricing, availability, images, event dates and more, helping your result stand out and attract more clicks.

Not only do they make your website more visible, but they also improve the click-through rate and the perception of authority, boosting the impact of your SEO strategies and web auditing.

Most common types of Rich Snippets

Ratings and reviews

Stars, ratings and user comments appear directly in the search result. Very useful for e-commerce or services that benefit from social proof.

Products and prices

Information on availability, price and special offers, ideal for online stores. Integrating this with your web development and e-commerce ensures that the data is accurate and displays correctly on Google.

Events

Dates, locations and times of relevant events. Perfect for companies organizing webinars, workshops or presentations, increasing the visibility of their activities.

Recipes

They highlight ingredients, preparation time and nutritional value, very useful for gastronomy or health blogs.

Frequently Asked Questions (FAQ)

Snippets that directly show answers to common queries, helping to capture traffic in a more direct way. This can be integrated within the content marketing strategy to solve users' doubts before they enter the site.

Articles and news

They show publication dates, authors or highlighted images, increasing relevance in searches for updated information.

Videos

Thumbnails and video duration appear directly in the results, boosting viewership and engagement.

Organization

Displays information about the company or institution, such as logo, address, phone number and links to social networks. It is very useful to reinforce brand identity and improve user confidence.

ItemList (Lists of items)

Highlight listings of products, services or resources in a specific order. Ideal for guides, rankings or directories, making it easier for users to see relevant options at a glance. This can complement content marketing strategies and improve navigation within your website.