EDITOR OF
DATA FEEDS
Geofeed
Geofeed is our data feed editor. This tool based on the development of proprietary technology allows us to act as a link between the data feeds coming out of the stores and their subsequent uploading to other channels, especially to Google Merchant Center.
Thanks to this intermediation process, from Geotelecom we can enriching data feeds of the clients, so that they are more complete in the eyes of Google. It also allows us to work with higher quality levels that help us to optimize the campaigns of our clients. Google Shopping with lower average CPCs.
Advantages of our
feed editor
Apart from what would be the semantic enrichment of titles and descriptions, Geofeed opens the doors to many other improvements within the feed of data. Some of them are the following:
- Allows to fix strange characters that appear in data feed exports from the ecommerce backoffice.
- Helps detect sensitive terminology with Google Shopping policies to avoid product rejections.
- Instant synchronization with our price tracker Spypricing to keep the best-priced products labeled in real time.
- Massive modifications in any attribute of the data feed without the need to make changes on the web.
- Allows you to combine different fields of the data feed to create new non-existing ones.
- It also gives us the possibility of generating Search Network in a massive and automatic way to bid on each of the products contained in our data feed.
Exclusively for Geotelecom customers
These are just some of the features of our data feed editor, however it is important to note that it is not a stand-alone tool and that it is not a stand-alone tool. sis only available to customers of Geotelecom.
