As we have discussed in other entriesThe current crisis has had a major impact on all areas of our lives. It has caused a multitude of negative consequences, both socially and economically. Despite the tragedies caused by the COVID-19, it is positive to highlight the goodness awakened by this catastrophe.
As a consequence of the disaster, countless proposals have arisen to help in these times, both companies and individuals, to whom we feel it is important to give a voice, as they have been a key factor in this crisis. Below, we highlight some of the initiatives that have arisen in relation to the digital sector:
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BIZUM'S COMMITMENT TO LOCAL COMMERCE
The famous Spanish payment services company, Bizum, has put on the table a proposal known as the Bizum e-bolsa. An advertising format that offers to show local businesses their logos in the main headers of the digital press. Some of the newspapers that collaborate are El País, El Mundo or El Periódico, among others.
This initiative, benefits 30 businesses affected by the COVID-19 crisis, of which your name and logo will be displayed in the foreground. In addition, this is not only a campaign that only reaches the web format, but also will be extended through social networks, in order to publicize these e-Commerce and to generate traffic to your website. It is a great initiative, to give visibility to local businesses through a great advertising campaign.
FACEBOOK SHOPS: SHOPPING THROUGH SOCIAL NETWORKS
Another initiative that arose on the occasion of COVID - 19, whose premise is to bring smaller businesses closer to the online channel, has come from Facebook, which has launched a new tool, called Shops, which allows you to create an online store from scratch for free.and that it will consolidate its position as a competitor to Amazon.. Thanks to this new functionality, shall be allowed selling through the social networks that make up the company such as Facebook, Instagram or WhatsaApp, in a simple and intuitive way.
Companies, will be able to choose the products they want to include in their catalog.You can customize the look of your store through different templates, as well as decorate it with your corporate colors. No matter the size of the company, anyone will be able to easily connect with their customers thanks to this tool. In addition, it includes a wide variety of possibilities. Sending messages to sellers, saving products that interest you and placing an order within the platform are some of them. The company foresees that in the future, it will be possible to make direct purchases via WhatsApp, Messenger or Instagram Direct.
EDUCLAN: LEARNING AT HOME, A NEW WAY OF STUDYING
Another of the The main protagonist of this confinement has been home schooling.one of the measures taken by the company RTVE to try to alleviate this problemwas the creation of a program called "We learn at home"The purpose of the program was to make it easier for the youngest children to study, due to the impossibility of attending classes. This program started to be broadcasted on Monday, March 23rd, 10 days after the declaration of the State of Alarm. It is a program broadcasted in the morning slot, both in Clan and La 2.
This initiative is focused on students of different ages. On Clan, the first three hours of the morning are aimed at children between 6 and 12 years old. In the second slot, 2 broadcasts "Aprendemos en Casa" for students between 12 and 16 years old.
It is a program, which has a wide variety of contentEach day of the week we offer contents of different subjects and for the ages mentioned above. The contents taught are: logic and mathematics, social sciences, art education and physical education, language and languages, and natural sciences..
AIUDO E IMPRIMAKERS: SUPPORTING THE HEALTHCARE SECTOR IN THE COVID CRISIS - 19
We could not finish with the news without referring to the sector mainly affected by COVID-19: the health sector. To this sector we owe more than a round of applause at 20:00 p.m. and all thanks are too little.
PRINTERS: 3D PRINTING FOR HEALTHCARE PERSONNEL
There have been a multitude of initiatives carried out in this area. This demonstrates the solidarity of the population in the face of disasters, such as COVID-19. One of the proposals, has been promoted by Imprimakerswho to collaborate in the fight against COVID-19, have produced, on a non-profit basis, 3D EPIS for healthcare personnel..
They have carried out the 3D printingof visors with FDM technologyThese contain an acetate sheet, which covers the front part of the face to protect against possible contacts. These contain an acetate sheet, which covers the front part of the face, to protect against possible contacts.
AIUDO: THE WEB FOCUSED ON THE CARE OF THE ELDERLY
Another initiative has been the platform Aiudoa website focused on the care of the elderly.. This startup has carried out several actions. One of them includes that in all its selection processes, a test is done in order to certify that caregivers are not infected. On the other hand, it is going to give away its selection process to those elderly people in Madrid and Valencia who do not have resources and need a caregiver. They have also reached an agreement with Delivery companies to deliver products free of charge to the elderly, to prevent them from leaving home, taking into account that they are a population at risk.
After making a small analysis of some of the news that have stood out for their interest or their impact on the digital sector throughout the confinement, it is also interesting to make a small description of one of the stars of the digital channel: users and how they have behaved throughout the pandemic.
HOW HAS THE CONSUMER BEHAVED DURING THE PANDEMIC?
The consumer has had six stages of behavior during the COVID-19 crisisThe classification was developed by one of Nielsen's group managers, John Tavolieri. This classification was developed by one of the heads of the Nielsen group, John Tavolieri:
- Proactive health-oriented purchasingmainly in the purchase of foodstuffs.
- Reactive health managementThe users buy basic necessities in case a family member becomes ill.
- Pantry preparationThe company has been working with the supply of non-perishable products in a context in which, due to the situation, they are forced to stay at home.
- Preparation for life in quarantineWe are at a time when we can only leave the house for basic needs and we choose to shop online instead of going to supermarkets.
- Restricted lifeThe moment in which we were confined without knowing at what point we would be able to leave in a more normal way.
- Living a new normalWe do not yet know in full what it will look like, but the market model will be indicated by China.
WE ARE FACING A NEW POST-PANDEMIC CONSUMER
The consumers will continue to shop onlineafter the end of COVID-19. The reasons are as follows:
- They have lost their initial fear of buying through the online channel.
- Older people have overcome the insecurity and mistrust it caused them.
- They have found that shopping online is a real convenience. You have a large catalog of products at your fingertips with just one click.
THE FUTURE OF E-COMMERCE
Finally, it is positive to note that e-Commerce has a prosperous future ahead of itAs users' consumption habits have changed during the confinement and security of consumer purchases, it has led to greater digital maturity. This period has been key to show companies the opportunities of a business in the online channel. Mainly, to those companies that already had a physical company. So, the growth of e-Commerce is a fact.
These are some of the most interesting news we have found, what do you think, do you know of any other initiative that you would like to share with us?
